Treasury Wine Estates is the subject of a bidding war, according to reports from Australia.

Treasury Wine Estates  announced the signing up of former England cricket captains and Ashes legends Andrew Strauss and Michael Vaughan - on the first day of the much anticipated Ashes cricket series.

Treasury Wine Estates (TWE) has announced that it has signed up its Wolf Blass brand as partners of Sky Sports broadcast of the next two Ashes cricket series between England and Australia.

Australian Vintage is installing and commissioning a spinning cone column with a view to introducing a new generation of lower alcohol wines next year.

Australian wine brand Wolf Blass is to launch a sparkling rosé wine at the London International Wine Fair.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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